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Great work is not accidental.

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Don’t let your great work degrade on iffy feedback.

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Even experts can hear others undo their work.

Critiques typically provoke ideas, opinions, and criticisms. Stakeholders may even talk themselves out of your expertise.

 

And then you’re left untangling advice from noise.

Don’t let feedback derail your momentum.

Make it benefit you and your team with 

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SQUACK

Suggestions

Questions

Accident

Critical

Kudos

User    Signal

Testimonials

Testimonials

“SQUACK gave me a vocabulary, when I didn’t even know I needed one.”

Liz

Content Strategist at Uber

SQUACK enables teams to structure their feedback and drive clarity.

The SQUACK feedback formula is also a simple, effective and fun process that helps both feedbck givers and getters.

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About
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Julie Jensen Invented the 74-Word Formula For UX Teams

As a UX leader at Amazon, Microsoft, Capital One, and USAA, Julie Jensen created SQUACK to help UX teams
harvest expertise across disciplines. Her custom workshops empower design critiques and unlock cross-discipline collaboration.


Empower your critiques.

Clients

SQUACK has worked for teams at

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Don’t be the victim of a feedback whim

Stop struggling through unhelpful, impulsive feedback sessions. Make your critique sessions valuable, actionable, and clear. Schedule a Hatching SQUACK Workshop today to:

Practice

Apply the SQUACK formula to your team’s deliverables.

Optimize

Tailor feedback based on the where you are in the product life cycle.

Create

Amplify the culture you want using a Kudos primer created for your team.

Testimonials

I highly recommend that you work with Julie to bring this great method to your teams. She has amazing energy and SQUACK is truly fun to practice

Kristen

Designer at Microsoft

Better feedback?
Yup, there’s a book on that.

Explore how teams can transform tense critiques into productive feedback sessions where people feel heard and your teams feel motivated. 

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SQUACK
TO IMPROVE
FEEDBACK

The deceptively simple formula for hearing and giving actionable, motivational, and understandable feedback

Book club discussion guide

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SQUACK
TO NURTURE COLLABORATION

The savvy resource for spurring teamwork, amplifying diverse voices, and transforming feedback across disciplines.

   Coming 2024   

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SQUACK
TO EMPOWER
YOUR TEAM

The clever formula for translating feedback so that your UX team remains confident, effective, and motivated

   Coming 2024   

Not ready to schedule a Hatching SQUACK Workshop or have some questions?

We’re here. Fill out this form and let us know what’s on your mind.

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